More news from the ASA

An advert which features a cat being mistaken for a football and kicked into a tree by blind footballers has not been banned by the ASA despite attracting more than 1000 complaints. The ASA judged that, notwithstanding the number of complaints, the ad was unlikely to cause serious offence as it was obviously an unreal, humorous situation. It is interesting that an ad can attract so many complaints but still not be banned. Meanwhile, a Burger King ad has been banned as it showed a burger of exaggerated size !