Thursday, 20 January 2011
An Adevrt for Coca Cola Vitamin Water has beed banned for mis-leading consumers.The ASA judged that the publ;ic would not expect a drank labelled as nutritious to contain five spoonfulls of sugar and, as a result, the ad was sufficiently misleading to require action. Only three customers complained and Coca Cola mounted a robust defence, but to no avail.
Scotland proposed a minimum price for alcohol, but it never came to fruition. Now there are proposals for England and Wales. With health campaigners complaining that the proposed price is too low and the drinks industry hailing it as a pragmatic solution, it is quite clear that the business lobby has done its job effectively.